Feb 20, 2017
The Business Of Anti-Trump
With the country having been so split in the last election, the losers constitute a large market share. Furthermore, that segment is passionate in their dislike of Trump, and has disposable income. Witness both Starbucks and Nordstroms cashing in on that sentiment. Expect to see more businesses copying the strategy. While Trump may have been a brand name prior to his campaign, Anti-Trump now has purchase appeal.
I recently have been accused of running a choir for Trump supporters. I was not a Trump supporter prior to the election. Since he prevailed and now is president, I have evolved into a Trump defender of sorts, although he doesn't make that task easy. I am revolted by the animosity coming his way. There is more vitriol toward Trump than I have ever witnessed in politics. At that intensity, there can be nothing productive about it. I do believe that Trump will become the issue in the upcoming mid-term elections. How sad that a congressman will run on his position on a person, rather than on the issues.