Allentown's news yesterday was dominated by cheesesteaks and murder. The cheesesteak story was a contrived Morning Call promotion for their beloved NIZ. While one of J.B. Reilly's props, Tony Lukes, was folding, the paper was promoting the failure as success. They even immediately sponsored a cheesesteak contest, to promote Vinces, the replacement for Tony Lukes. If all that promotion wasn't enough, cheerleader and columnist Bill White did a blog on the cheesesteaks.
Meanwhile, back in the real Allentown, a woman's body was found discarded in a trash bin. If that wasn't urban crime enough, a detective got shot pursuing a suspect in the case. What's our suburban NIZ patron to think about all this? Is that cheesesteak worth getting shot over? I write this with some hesitation. I know that the Morning Call won't stop promoting the NIZ, but they might stop reporting the news.