Before Netflix

There was a time in our center cities when movie theaters dominated the cultural scene. Few of these old theaters still exist, such as the Boyd in Bethlehem. Allentown had no less than six movie houses, either on or directly off Hamilton Street. Several smaller theaters were scattered in different neighborhoods, such as the Allen and Town. On Hamilton Street itself, the Colonial and Rialto dominated. Both large ornate theaters, with balconies. 

 

The elaborate promotion shown above for the movie Grand Hotel dates back to 1932. I have been unable to identify which theater or city is shown. The photograph was taken by a professional photographer named Harris, who worked out of the Farr Building in Easton.

reprinted from December of 2009