A Supremo Christmas

While I've never shown much enthusiasm for J.B. Reilly's attempt to revitalize downtown through his high end shops, neither has the marketplace. Christmas day, I visited the new Supremo Market on 7th Street, occupying the former Levine's Fabric store. The market was attractive, large, well stocked and mobbed.

There is an old saying that there are more nickels than quarters. I suppose that it should be no surprise that in a city populated by a large percentage of low income people, a well run store geared for that demographic can prosper. What's interesting is that while the taxpayer ponied up a $Billion dollars, so far, for the NIZ, the thriving Supremo costs us nothing. While the Morning Call writes one promotion after another for Reilly's portfolio, there is nothing said about this real success story in Allentown.

Let me provide some history.  Once upon a time,  that was the busiest block on 7th Street. The building was built as a Sears and Roebucks in the early 1950's, using a plan duplicated in other cities. The store did well competing with the three local department stores, and was first to go suburban.

Talking of history, some may notice a new item on this blog's sidebar. It's a picture of a Mack Truck Magazine cover, which was printed each month. I have titled the new insertion, LOCAL HISTORICAL PERSPECTIVE.  Hopefully, the local political shenanigans will slow down, so I can devote more posts to our rich history.

stock photo from Supremo website

above post reprinted every December since 2015