In regards to the future digital billboards: The sad part is that a business man had this same idea and placed a beautiful sign on the side of the 645 Hamilton Street building only to have ut turned off due to City politics.. Everything that is being thought of as new and innovative was proposed and DONE by individuals 6-10 years ago who took it "upon themselves" to make Allentown a better City. Unfortunately, we received no support so many have left or became apathetic... SMH Alfonso ToddThere is actually a proud tradition of signs in center square. For many years during the golden era a large illuminated Neuweiler Beer sign stood atop the Whelan Drugstore, on the northwest corner. Back to the hapless Monument owner and his innovative sign. The sign was up for a number of months and being tolerated by the city, until one faithful day. As a favor to the coffee shop owner, the sign company programmed an ad for Lou Hershman running for office, just as Mayor Pawlowski was walking down the street. The Mayor blew his fuse, and the sign shortly thereafter, when the city threw every sign law on the book at the owner.