Over two years ago, I reported that they were in reality a couple of young guys, with a rented office in NYC, who had purchased the former Reading Brewery Label, and contracted out the limited beer production. Recently, columnist Bill White defended the paper's reporting, and tried to marginalize this blog by not even referring to it by name. Although Ruckus had no actual brewing experience, and no real estate experience, they were given the option on the Neuweiler property, and a $34 million dollar plan in taxpayer NIZ funding, to renovate the parcel. Although they had no experience, they did have a local business agent named Mike Fleck. The paper previously gushed about the coming brewery and pub, regurgitating press releases like they were news. Recently, I reprinted one of my Ruckus/Neuweiler posts, and low and behold, The Morning Call now had a Sunday feature. But even fellow blogger Bernie O'Hare said, But they had more details. I reported two months ago that in fact they were mickey mouse, with only a single distributor in Pennsylvania. Bernie was impressed because the Morning Call printed the name of the distributor, which I had chose not to. In reality, there wasn't one more pertinent detail in the paper's story than mine, written two months earlier.
I'll leave the regurgitated press releases to the paper. I'll leave Bernie worshipping those details which pad out articles into longer features. I will continue to distill reality from promotion in Allentown, and give the news in small shots, to discriminating readers. Comments will remain moderated, restricted to additional insights. molovinsky on allentown will remain a craft blog, in an ever more crass environment.