Feb 18, 2016
Morning Call Spins Hard For Reilly's NIZ
When Tony Lukes opened up last year, I was amazed at the hoopla bestowed upon them by The Morning Call. While Zandys' spends their money advertising in the paper every week, the Call wrote promotion after promoting for the cheesesteak competitor. Shown above was but one picture of Pawlowski and Peter Schweyer at the opening. I was going to write today about the paper's recent promotion of Reilly's Strata 2 loft building, however, I never seem to catch up with their sellout journalism. Now, that Tony Lukes have decided to turn off the grill, the paper spins that the failure is actually success, because another sandwich vendor is going to take over the space.
I understand growing pains, and yes, Vinces will do better with a $6 steak sandwich than Tony Lukes did with a $10 sandwich, but to spin closings as growth, strains credibility. Of course, when it comes to NIZ and The Morning Call, there never was any.
ADDENDUM: The Morning Call has now started a name your favorite cheesesteak place contest. I sent the following message to the the owners of Vince's; i wish vince's success at the new location, but must say that if you guys were opening up on union blvd, there wouldn't be a word written by the morning call, nor a "favorite steak shop" contest. it's reilly's face their trying to save, not yours. m molovinsky aka political blogger