The advertisement for the Strata Flats apartments was on Sunday's front page, New Luxury Strata Flats Filling Up Fast. That's now you merchandize apartments in a new complex, get yours quick, before it's too late. There was just one problem, it wasn't an advertisement, it was article, presented as news. Being familiar with the rental dynamics of Allentown, I did my own research. After waiting 30 minutes outside the entrance to the Strata above Shula's, and being careful not to hum Barbara Ann, finally a person came out. He was a genuine Millennial. New to area, he moved in three weeks ago. Although happy with the apartment, he has hardly seen nobody else in the building, although the leasing agent told me that it was filling up fast. He was surprised that they pro-rated August's rent, and charged him no security deposit or last month's rent. Furthermore, although new construction, they allowed his dog. Nothing about his experience indicates that the apartments are renting very well, much less almost rented up. The article even said that demand is so high, that J.B. Reilly might have to fast track his other planned apartment buildings. Observing the outside balcony's facing 7th Street, charming view indeed, it appears that several of the porches have been staged. Staging is when the owner puts in furniture to make it look attractive, or in this case, occupied. I fully understand Reilly hyping the apartments as renting like hot-cakes, but for the Morning Call to participate in the ruse, is sad indeed. But, I suppose that's why people are clicking here for the some honestly, a commodity in short supply in Allentown.
ADDENDUM: The same reporter who wrote the Strata story, Scott Kraus, today has a story on the business page; Two Center City Earns Energy Star Rating. In this latest puff piece, he quotes Reilly's manager, "...City Center's tenants can enjoy lower monthly energy costs." Kraus should decide if he wants to be a reporter or a rental agent, right now he appears to be a shill.