In the 1930's, wooden buildings would be covered with shingle that looked like brick, it was called tinselbrick. The thin masonry facade of the NIZ buildings is certainly a higher grade imitation, but an imitation never the less. Among all the promotion and ballyhoo, occasionally we get a glimpse of truth from the local media. They wonder if there really is enough tenants for all the new offices? They occasionally wonder if there is enough patrons for all the new restaurants? They reveal that Starbucks itself really didn't come to Allentown, but rather J.B. Reilly leased a franchise for Reilly Center, and is running it himself. In a day or two the paper goes back, and refers to the Starbucks opening as a symbol of the NIZ's success. The hospital was going to open their orthopedic center at 7th and Hamilton. Thinking better of that idea, instead they located it at the Westfield building in South Whitehall. Their arena location instead became their fitness center. We now learn that their employees are demanding increased security before they will use the facility. The arena was supposed to have 126 events a year. This year they will be about 100 short. Although the paper refers to the restaurants and shops, there are no shops. People are wondering if they want to pay $2 an hour to park while picking up their cheesesteak, or drink a beer. Reilly can induce the businesses to relocate for the virtual free rent. The unique NIZ tax arrangement has Pennsylvania taxpayers paying for this business illusion. Enjoy the show, you're paying for it.