When the staff of molovinsky on allentown recently visited Tim Hortons on a weekend evening, we were the only patrons. Likewise, when we visited Johnny's across the square on a business morning, there was only one other table occupied. Despite that reality, Starbucks will now be occupying the third corner. Although City Center Real Estate Company and the Pawlowski Administration wants people to think that the Starbucks entrance symbolizes something exclusive, the shoppers at Target on Cedar Crest Blvd. know better. The reality is that the existing coffee shops, which are only doing marginally at best, will do even less. Whatever failure or disappointment that visits these businesses, don't blame the Morning Call. They have been promoting the shops in a shameless manner. After multiple articles announcing the opening of a Philadelphia cheesesteak business, this weekend they will review the cheesesteak. How cheesy is that?