Although J.B. Reilly has a lot of experience building apartments, so far he has hedged his bet twice on the yuppie apartments at 7th and Linden. First off, he partnered with Pennrose, who specializes in income restricted and grant subsidized living units. Secondly, he cut expenses by framing the upper floors out of wood. Will the new middle class office workers of the NIZ want to live at 7th and Linden? So far there is no smart private money going into urban residential units. With luck, we are still decades away from such a demand. Reilly is inducing commercial tenants with offers they cannot refuse. Expect to see the same offers to young selected singles for his apartments. Expect to see the Morning Call headlining the apartments.