Mar 12, 2013
Dressing Advertisements as News
This weekend The Morning Call had a special four part feature called OUTLOOK/2013. Sorry, that I can't be more specific if it was Saturday or Sunday; It was a Sunday feature delivered in Saturday's paper, you know the one, it said to put the clocks back for Daylight Savings. The articles were written by the news staff, and looked like news, but there were no downsides presented, not even the usual token ones. The back of each of the four sections had advertisements by the businesses written about within. The first section let us know that the valley business was growing. That section had a large ad by the Jaindl Companies, which assures us that in addition to turkey production, they do Responsible Developing. The second section gets more specific about Ocean Spray and Nestle Waters, but not specific enough to mention that Ocean Spray discharge is so acidic that they had to build their own pre-treatment plant, and that they failed even New Jersey's low EPA standards. Needless to say, in the article about Nestle, not a word about sucking the Little Lehigh Creek dry, to put that fluoridated Allentown water into plastic bottles, with pictures of mountain springs, to be distributed all over the country. Section three concentrates on the Arena and NIZ in center city Allentown. "Hundreds of people walking to work, not just from our apartments, but from other people's. We're going to have that again." said J. B. Reilly, City Center President. The final section contained essays by our esteemed leaders; Elected, appointed and anointed.