Dec 25, 2010

Christmas City


In 1937, Bethlehem was still struggling from the Great Depression. In December of that year, the Star was built on top of the mountain, elaborate street decorations were installed, and the city began calling itself                                                Christmas City.

2 comments:

  1. branding with some sort of draw to make it a destination was one of those things that really worked.

    ReplyDelete
  2. as a matter of fact, i changed the word" marketing" to "calling" in sensitivity to Christmas. the marketing plan was devised at the time by the Bethlehem Chamber of Commerce.

    ReplyDelete

ANONYMOUS COMMENTS SELECTIVELY PUBLISHED. SIGNED COMMENTS GIVEN MORE LEEWAY.