Aug 27, 2009

Best By Test


Growing up in Little Lehigh Parkway, now called Little Lehigh Manor by the Realtors, the milkman was an early morning fixture. Almost every house had the insulated aluminum milkbox. The milk trucks were distinctive, and the drivers wore a uniform, indicative of their responsibility. Freeman's milk was the best by test, or so the slogan said. Their trucks were red and immaculate. The dairy building still stands, a quarter block north of 13th and Tilghman Streets. They competed with a giant, Lehigh Valley Co-Operative Farmers. That dairy, on the Allentown/Whitehall border, just north of the Sumner Avenue Bridge on 7th Street, even sported an ice cream parlor. Milk, up to the mid 50's, came in a bottle. The milkman would take the empties away when delivering your fresh order. In addition to white and chocolate, they produced strawberry milk in the summer. About once a week the milkman would knock on the door to settle up; times have changed.

Occasionally the bottle, and later the cartoons, would feature themes and advertisements. A picture of Hopalong Cassidy would entertain young boys as they poured milk into their Corn Flakes. Earlier, during the War, (Second World) bottles would encourage customers to do their part; buy a bond or scrap some metal for the war effort.

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